This document provides guidelines for establishing and enforcing respective measures for brand protection. It supports the development of a brand protection strategy and describes a brand protection framework for the development, production, and distribution of products and documents. Applying these guidelines throughout the product lifecycle can facilitate interaction between individuals and organizations involved in brand protection activities and can make brand protection procedures more effective and efficient. This document is intended to support the brand owner’s business resilience, brand reputation, and brand value, by protecting products, documents, and associated services from counterfeiting and other infringements.