This document provides guidance for representatives of the paper value chain for the design of printed paper products, with a view to deinkability contributing to recyclability in support of the circular economy. It describes relevant deinking processes, and the deinking performance of printed paper products produced with different printing, finishing and converting technologies in those deinking processes. It provides a list of relevant quality characteristics of industrial deinked pulps and a list of their possible usages based on those characteristics. This document does not include guidance for paper-based products which are not intended to be deinked.